LA BOUCHE ROUGE LIP PENCIL - RED
Made in France
The Red lip pencil is made of wood and an infinitely recyclable metal cap, in Hesdin l'Abbé in France.
Its 90,5% natural origin ingredients formula, made with castor oil, squalane and Vitamin E and without plastic, glides on your lips and makes precise application easy, bringing volume and definition to your lips.
The beauty brand “La Bouche Rouge” was started by L’Oréal veteran Nicolas Gerlier in 2017. Launched in Japan in 2019. Initially, only lips were available, but in December 2020, make-up items were released in Japan as well.
The biggest feature of the brand is sustainable manufacturing. Lips are free of commonly used microplastics, preservatives, parabens, paraffin and animal fats. The case is not made of plastic, and the lip body is refilled in a leather case, which also uses scraps from the production process of luxury bags. Such an attitude toward manufacturing has gained a lot of support in Japan.