THE ROW EXCLUSIVELY IN STORE ONLY

 The Row is exclusively available in store.

Please email us at clientservices@ateliernewyork.com and we will be happy to assist you. View Collection

THE ROW, named after London’s famous bespoke tailoring district Savile Row, was established in 2006 by Mary-Kate and Ashley Olsen. Initially inspired by the siblings’ desire to create the perfect T-shirt, the label has since evolved into a fully-fledged luxury brand with a reputation for minimalist silhouettes and superior fabrics. THE ROW’s menswear reveals a core aesthetic informed by attention to detail, where impeccable tailoring elevates subtle designs and hushed palettes. Slip-on sneakers and fine leather sandals ease their way into the ready-to-wear collection, while button-downs, denims, and pleated trousers complement sturdy windbreakers and woolen coats. Encompassing the urban charm of Savile Row and the rural opulence of the British countryside, THE ROW offers wardrobe staples that exemplify the virtues of balance and restraint.