LA BOUCHE ROUGE Fine Leather Mascara Sleeve
Made in France
Up-cycled fine leather
The beauty brand “La Bouche Rouge” was started by L’Oréal veteran Nicolas Gerlier in 2017. Launched in Japan in 2019. Initially, only lips were available, but in December 2020, make-up items were released in Japan as well.
The biggest feature of the brand is sustainable manufacturing. Lips are free of commonly used microplastics, preservatives, parabens, paraffin and animal fats. The case is not made of plastic, and the lip body is refilled in a leather case, which also uses scraps from the production process of luxury bags. Such an attitude toward manufacturing has gained a lot of support in Japan.